Regular readers of this blog know that I am a prodigious reader. And, that I write about the best of the best either on this blog and/or with my Amazon reviews. One of my favorite business books of the decade...yes of the decade...is Blue Ocean Strategy by W. Chan Kim and Renee' Mauborgne - both strategy professors at INSEAD. The thesis of the authors is that "tomorrows leading companies will succeed not by battling competitors, but by creating 'blue oceans' of … [Read more...]